Privacy Policy

At Palomar Apparel, your privacy matters to us. This Privacy Policy explains how we collect, use, and protect information when you visit our fashion website and interact with our content. As an affiliate site, we help you discover clothing and accessories from retailers we partner with, and we are committed to handling your data transparently and responsibly. This policy was last updated in 2026.

Information We Collect

We collect only the information needed to operate our site, understand how visitors use it, and support our affiliate partnerships. The categories of information we collect are described below.

Cookies

Cookies are small text files stored on your device when you visit Palomar Apparel. We use several types of cookies, each with a distinct purpose:

Essential cookies: These are necessary for the website to function properly. They enable core features such as page navigation, security, and remembering your privacy preferences. The site cannot operate correctly without them, so they do not require your consent.
Analytics cookies: These help us understand how visitors interact with our pages — which content is most popular, how long people stay, and how they arrived at our site. This information is aggregated and helps us improve the browsing experience. Analytics cookies are only set with your consent where required by law.
Affiliate cookies: When you click a link to one of our retail partners, an affiliate cookie may be placed to attribute any resulting purchase to Palomar Apparel. This allows us to earn a commission at no additional cost to you. These cookies typically record the referring page and a partner identifier, and they do not collect sensitive personal details.

You can manage or disable cookies at any time through your browser settings or our cookie preference tools. Please note that blocking certain cookies may affect how the site functions.

Usage Data

We automatically collect usage data about how you engage with our site. This may include the pages you view, the links you click, the time and date of your visit, the amount of time spent on each page, and the referring website that brought you to us. This data is used in aggregate to analyze trends and enhance our content and layout.

Device Information

When you access Palomar Apparel, we may collect technical information about the device and connection you use. This can include your browser type and version, operating system, screen resolution, general geographic region (derived from your IP address), and language preferences. We use this information to ensure our site displays correctly across devices and to maintain security.

Newsletter and Email Collection

Signing up for the Palomar Apparel newsletter is entirely optional. If you choose to subscribe, we will ask for your email address and will only add you to our mailing list with your explicit consent. We use your email solely to send fashion updates, style guides, and news about our partner retailers.

You will never be added to our newsletter without opting in.
Every email we send includes a one-click unsubscribe link.
You may withdraw your consent and request deletion of your email at any time.

How We Use Your Information

We use the information we collect for the following limited purposes:

To operate, maintain, and improve our website and its content.
To analyze site performance and understand visitor preferences.
To attribute affiliate referrals accurately to our partner retailers.
To send our newsletter to subscribers who have opted in.
To protect the security and integrity of our site.

We Do Not Sell Your Data

Palomar Apparel does not sell, rent, or trade your personal data to third parties for their own marketing purposes. Your information is used only to support the operation of our site and the services described in this policy. Where we work with trusted service providers — such as analytics or email delivery platforms — they act on our behalf and are bound by contractual obligations to protect your data.

Your Privacy Rights

Depending on where you live, you may have specific rights over your personal information, and we are committed to honoring them.

If You Are in the European Union or United Kingdom (GDPR)

Under the General Data Protection Regulation, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request erasure of your personal data ("right to be forgotten").
Restrict or object to certain processing of your data.
Request a portable copy of your data.
Withdraw consent at any time, without affecting the lawfulness of earlier processing.

We process personal data on the lawful bases of consent, legitimate interest, and where necessary to operate our site.

If You Are in California (CCPA)

Under the California Consumer Privacy Act, you have the right to:

Know what categories of personal information we collect and how it is used.
Request access to the specific information we have collected about you.
Request deletion of your personal information.
Opt out of the sale of personal information — noting that Palomar Apparel does not sell your data.
Exercise your rights without receiving discriminatory treatment.

Data Retention and Security

We retain personal information only for as long as necessary to fulfill the purposes described in this policy or as required by law. We apply appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction.

Third-Party Links

Our site contains affiliate and other links to third-party websites, including our retail partners. Once you leave Palomar Apparel, this Privacy Policy no longer applies. We encourage you to review the privacy policies of any external sites you visit, as we are not responsible for their content or data practices.

Children's Privacy

Palomar Apparel is not directed at children under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can promptly remove it.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your privacy rights, please contact us through the details provided on our website. We will respond to your request in accordance with applicable data protection laws.